DIGITAL MARKETING is now becoming a normal term we hear in the online space.
I am very sure we would have come across the word DIGITAL MARKETING or DIGITAL MARKETER.
Who is a digital marketer and what is digital marketing?
We would be dealing with those two questions in our write-up today. Ensure you read up
It's also surprising we hear about DIGITAL MARKETING and we don't understand what it means and what it entails.
Digital marketing is also a form of marketing but it differs from Local or traditional marketing. Digital marketing doesn't require a physical shop like traditional marketing before services would be rendered.
Just before we dive into the definition of Digital marketing we must understand the definition of Marketing and what it entails.
WHAT IS MARKETING?
In simple terms Marketing is simply the act of buying and selling. The fact is Marketing has now Gone beyond Buying and selling. Marketing now includes Advertising and a lot more.
In a very comprehensive way, Marketing is defined as the practice of increasing awareness, consideration, purchase/repurchase, and preference for a product or service through consumer-driven benefits, advertising, packaging, placement, pricing, and promotions.
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.
The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products, and services.
In the world of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you. But great content doesn't distribute itself. Never underestimate the impact of content.
Contents are beyond just write-ups.
Examples or types of content include
videos
Infographics
Blog posts.
Emails.
Social media content.
Guides.
EBooks.
Video content.
Webinars
Case studies.
Who is the father of marketing?
Philip Kotler
Philip Kotler is 86 years old and will never retire; he doesn't believe in retirement.
Marketing as a Topic is far too wide.
WHAT ARE THE 7 Ps OF MARKETING?
In marketing, we also have what is called the seven 7 P's of marketing
What are this 7 Ps?
The 7 P's include
product
price
promotion
place
people
process
Physical evidence.
What is the 4 C's of marketing?
The 4 C's of marketing is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing (2009)
The 4Cs of Marketing include
Clarity
Credibility
Consistency
Competitiveness
How did MARKETING start?
Haven't you thought of it before?
Marketing is not something of the 21st century; it started a very long time ago before we were all born.
Yes, before you were born I repeat
In those days, it was a Trade by Barter system. There was nothing like CURRENCY then.
All they could do was just exchange goods for Goods or Goods for Services.
In a few words Marketing has been in existence for a very long time.
WHY MARKETING?
WHY IS MARKETING IMPORTANT?
Why must we exchange money for services or products?
Why can't we get it all for free?
Why must Marketing be involved?
I am very sure my sweet readers are very interested in my response and are also agreeing with my questions strongly.
To be sincere, I wish we can get all products and services for free. But it won't look nice for some set of people to labor for some to eat. And this is where Marketing comes in.
Who loves Working without Enjoying the Benefit of Working?
It is just like a farmer who farms all day and doesn't eat or gain after harvest.
Marketing also made things very equal.
What marketing did here is "you work, and then I pay you for working", "Advertise my brand and I Pay you for that", and "drive lead to my website and get paid".
With this great Marketing system, everything is Equal.
In Marketing, we must always mention WHAT A MARKET IS
Who is MARKETING without a MARKET?
The process of Marketing takes place in the Market.
A market is an area or arena in which commercial dealings are conducted.
In business, the definition of a market is very different.
Business people tend to use the term 'market' to describe the groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services.
Marketing as a topic is very wide, but let's not forget the main purpose of this CONTENT
WHAT IS DIGITAL MARKETING?
The definition of digital marketing is quite similar to that of Marketing the only difference is the DIGITAL aspect of it.
Digital Marketing is defined as the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
WHY DIGITAL MARKETING?
A very high percentage of the Audience or people are active in the online space daily
The benefits of digital marketing for businesses include:
Lower costs and higher flexibility for your marketing efforts
Access to consumers who rely on their mobile phones or do all their shopping online
The ability to speak with authority on topics related to your product or industry
A chance to engage with influencers, earn their respect and get them to endorse your company
Opportunities to incorporate multiple types of media into your marketing
The ability to track customers’ purchase journeys.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar with implementing digital marketing strategies.
WHO IS A DIGITAL MARKETER?
A digital marketer is an individual that is responsible for managing all the marketing campaigns that promote a company and its products in the online space.
A digital marketer can Work remotely or on-site.
Anybody can be a digital marketer provided they have acquired the basic skills required.
A Digital marketer must have extensive knowledge of how social media, search engines, websites, and online advertisements can generate sales leads, increase traffic to a business and build brand awareness.
WHAT DOES A DIGITAL MARKETER DO?
A digital marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Website Design and Development, a digital marketer may coordinate the design and functionality of a company website, working alongside web developers and web designers and coordinating the process.
IMPORTANT ROLES
Content strategy
Search engine Optimization (SEO)
Search engine Marketing (SEM)
Ecommerce
Social networking
Types/Methods of Digital Marketing
Content Marketing: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and posts).
Affiliate Marketing: Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Search Engine Marketing: "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search Engine Optimization: Search Engine Optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Social Media Marketing: is the use of social media platforms such as Instagram, Facebook, Twitter, Youtube, LinkedIn, and so on to interact with customers to build brands, increase sales, and drive website traffic.
Influencer Marketing: Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations that have a purported expert level of knowledge or social influence in their field.
In-App Marketing: In-app marketing is any message or marketing campaign that's designed to be displayed to your customers while they're inside and actively using your app.
DIGITAL MARKETING TOOLS
Below is the list of tools used in digital marketing
Buffer.
Canva.
Google Analytics.
Hotjar.
Simply Measured.
Open Site Explorer.
Charlie.
HubSpot Email Marketing and HubSpot CRM.
WordPress
Crowdfire
Medium
Wistia
SumoMe
Segment
Peek
Google Scholar
Google Trends
Blog Topic Generator
Content Idea Generator
Readability
Hemingway
On page Optimization Tool
After the Deadline
Readability Test Tool
Google Ad
Buffer
sprout social
Google AdMob
Google search console and so on.
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